StubHub – Global Brand Relaunch

We know it isn’t always easy to get out.
But something amazing is going to happen tonight.
And we think you should be there.

___________

 

The context:
StubHub wanted to relaunch globally and shift from being a transactional ticketing company to experience brand.
We realized that in order to succeed they would not only have to compete with other ticketing sites, but they'd have to combat Netflix, the ease of food delivery apps and the general inertia of staying in. This gave us a new way to think about not only the communications, but the entire business. In 54 global markets, we relaunched StubHub with the Your Ticket Out platform, celebrating the excitement you could only can feel by making the choice to get out.

  • The truth: StubHub is not competing with other ticket providers. StubHub is competing with people’s couches.

  • The POV: Make an enemy out of staying in.

 

'Your Ticket Out'
I love this work being simple, relatable, and (hopefully) it helped nudge people to get out there and make a few memories.

'Machines'
We all have a story about a show that we didn't go to, and now live with regret because that artist never toured again.

 

Creative Credits:
CDs: Danny Gonzalez + David Suarez
Creatives: Andrew Livingston + Simon Bruyn