NASCAR – Launching the XFINITY Series

☝️A project that really...poured some gasoline...on my affection for NASCAR.

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The context:
The NASCAR XFINITY Series is the proving ground for up and coming drivers that are looking to make their run at glory. Featuring relatively unknown drivers, this series tends to have fewer eyeballs and less fanfare than the elite races on Sundays.
But make no mistake: this is world-class racing.

The Saturday races draw an audience of the most devoted NASCAR fans–those who support not only the greats of today, but are committed to supporting the next generation of NASCAR legends.

We made this anthem for them.

The truth:
The XFINITY Series is the main route for young drivers to become the future stars of NASCAR.

The POV:
You may not know it yet, but your next favorite driver is out there– driving on Saturday.

During this project I learned a lot about the history of the greatest drivers and moments in the history of racing– I earned a real appreciation for the sport! I got to go to a few races. Wave a flag. Meet real fans. And, really understand how much of a production it is to put this on every week.

NASCAR is awesome.

Fun fact: this spot was read by "The King" himself, Richard Petty.