Hi! I’m Kirstie, but a lot of people call me KPM.
I’m an experienced brand strategist based in New York.

Over the past 14 years, I’ve helped define and evolve some of the world’s most beloved brands. I’ve had the opportunity to work across a wide range of categories—from ketchup to airlines, luxury fitness to fast food. You name it, I’ve (probably) worked on it. This breadth of experience has taught me to value simplicity, versatility, and agility in everything I do.

Regardless of category or company size, I specialize in creative strategy that is dead simple and creatively actionable.

In 2017, I joined the team at Wieden+Kennedy New York, where I’ve led strategy teams across the sports, entertainment, travel, and CPG verticals. Prior to that, I worked at Goodby, Silverstein & Partners in San Francisco, held an in-house role at The Coca-Cola Company, and worked as a freelance strategist.

I’m a huge fan of women’s sports, pop music, and learning languages—and I deeply admire people with strong convictions. These loves inspire my work and shape my approach to creative problem-solving.

Say hi! I love to chat. 

Client Experience:

  • Budweiser

  • Coffee mate

  • Comcast/XFINITY

  • Equinox Fitness

  • FanDuel

  • Fox Sports

  • Got Milk?

  • Heinz

  • Impossible Foods

  • Marmot

  • Michelob ULTRA

  • Nike (Jordan, Nike Diamond)

  • Quiksilver (Roxy, DC)

  • Seagate

  • Shutterfly

  • Sonic Drive-in

  • Spotify

  • StubHub

  • The Coca-Cola Company (Fanta, Sprite)

  • The Community Spirit Vodka

    + a few more here and there